Background Briefings

The ASA is often asked to explain the specific advertising rules in key sectors and provide background information about certain issues. Importantly, we’re frequently asked about what work we’ve done to keep advertising standards high and protect consumers.

Background briefings are a useful overview of our work in certain areas. They provide the context for why the rules are in place, as well as listing relevant ASA rulings. If we haven’t covered a topic that you’re interested in, please feel free to suggest a new topic.

Children and Food (April 2011)
Holidays and travel (April 2011)
Alcohol (April 2011)
Scheduling restrictions (April 2011)
Children (March 2011)
Environmental claims (March 2011)
Taste and decency: depiction of women (March 2011)
Taste and decency: depiction of men (November 2010)
History of ad regulation (October 2010)
Charities Advertising Shock Tactics (July 2009)
Gambling (December 2008) 
Health and Beauty (April 2009)
Home Working (August 2009)
Motoring (August 2008) 
Overseas mailings (December 2008) 
Sound Levels (June 2009) 
Violence (December 2008)